Yellow Gloves & Burnin’ Loins

PROJECT: Gain Dish Soap: “Smells Like Oh” Campaign

ROLE: Copywriter

DESCRIPTION: Our small team (CD, writer, two designers and an artist) worked with P&G’s challenger dish soap brand, Gain, from ideation to pitch to final execution resulting in the “Smells Like Oh” digital campaign. Leveraging people’s intense love for Gain scents, we adopted the artistic style, emotion and sensuality of Romance literature to create a look and feel never seen before in the dish soap aisle.

AWARDS: 2019 Cincinnati Addy Awards (Best of Show; Single Social Media Execution – Gold; Social Media Campaign – Gold; Radio Advertising Single Spot :30 Seconds or Less – Gold; Integrated Campaigns – Gold; Copywriting – Gold)

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